Jollibee Social

➊ ⁄ CRISPYLICIOUS JUICYLICIOUS

Jollibee, the beloved Filipino fast food chain, tasked us to bring their brand to social in North America. I collaborated with Social Media Manager and Creative Director to grow an instagram community from scratch, with bold, colorful, mouthwatering, and genuinely joyful content.

Alongside the Creative Director, I established a bright, saturated, and slightly nostalgic direction for our food photography shoots. In addition, I also captured on location moments at store openings, and ideated and created posts around viral social trends and holidays.