Mad Max at Pax
Warner Bros./©2018
➊ ⁄ LETTING THE WARBOYS LOOSE
We partnered with Warner Bros and Uber to bring the Mad Max video game experience to life at PAX 2015. We invited convention-goers to ride to Valhalla in their own wasteland Uber, take selfies with the War Boys, and share it all on social media. The activation was picked up by major media outlets worldwide, garnering almost 300 million earned media impressions within just a few days.
We were approached by Warner Bros to develop a creative activation that would generate social buzz and heavy earned media. Our idea was a partnership with Uber, which at the time was slightly unchartered territory. To stay within budget parameters, we sourced fan-built Mad Max cars and created custom die cut Uber and Mad Max paint stencils.
Reaction
Ideation, Production and execution on the ground
President / Will Akerlof
Sr. Art Director / Julie Crow
Art Director / Evan Corrigan
Producer / April Olsen
Recognition / Clio Silver, ProMax Gold
President / Will Akerlof
Sr. Art Director / Julie Crow
Art Director / Evan Corrigan
Producer / April Olsen
Recognition / Clio Silver, ProMax Gold
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