Void Pro
Corsair / ©2017
➊ ⁄ LAUNCHING A FLAGSHIP HEADSET
Listing specs alone doesn’t sell gear – playing to aspiration does. To break through the competitor noise, we partnered with Corsair world of professional gaming a world-class sports treatment.
30 Second Spot
60 Second Spot
Alongside my team, I created a call to arms, a rallying cry for gamers that told the story not of what they play, but why they play. We learned that in the world of professional gaming, it’s about finding one’s space, transcending the ordinary and embracing the same electric, heart-pounding moment that every athlete feels right before they step into the arena.
The treatment was well recieved, with YouTubers begging for an invite to the "E-sports Fight Club" and the VOID PRO experiencing 2x digtal engagement and a 100% sales increase over the previous launch.
Concepting, Sourcing Director, Production and photographer, Video treatment with Lead Copywriter, Design of all digital campaign materials, Overseeing and managing project within an 4-week delivery timeline
Role: Concept, Sourcing photographers, makeup artists, locations, Creative Direction and Styling, Photography in all locations, Interactive Design
Concept, Sourcing photographers, makeup artists, locations, Creative Direction and Styling, Photography in all locations, Interactive Design
Concept, Sourcing photographers, makeup artists, locations, Creative Direction and Styling, Photography in all locations, Interactive Design
Creative Director / Julie Crow
Sr. Art Director / Evan Corrigan
Copywriter/ Sarah Westerfeld
Director / John Frost
Photographer /Justin Pham
Mad Max at Pax